Join the movement
Mar 18, 2025
Okay, let’s be real—music is everywhere. It’s the background of our lives, the thing that turns a bad day into a dance party (or an emotional car cry—we’ve all been there). It’s been shaping cultures, breaking barriers, and influencing entire generations for centuries. Think Woodstock in the ’60s, the Renaissance, or that time we all collectively lost our minds when Despacito dropped. Music isn’t just sound—it’s history, it’s connection, it’s movement.
And today? It’s no different. Every year, artists break through with new sounds, messages, and sometimes… uh, questionable lyrics. Some of it’s inspiring. Some of it makes you want to cover your kid’s ears and say, “Let’s listen to literally anything else.” But here’s the thing—music is going to keep shaping culture, whether we like it or not.
So why not create something that’s just as catchy, just as high-quality, but actually uplifting?
Who We Are & Why We’re Doing This
We (Joren and I) love music. It’s been in our bones for as long as we can remember. Joren is a multi-instrumentalist, producer, and all-around sound genius with 20 years of experience. I studied songwriting and voice in college and have been performing since I was 16. This isn’t our first rodeo. Actually, there have been many moments where we quit music… only for it to chase us down like that one song you cannot escape on the radio.
For years, we’ve seen a gap in the industry for music that’s both high-quality and wholesome—songs you can blast at a party without needing a radio edit. So much of pop music today is about flexing, revenge, or… honestly, just straight-up nonsense. (No judgment if you love a good nonsense bop, but we’re going for something more.)
The challenge? Competing at the same level as major labels without their billion-dollar budgets. The music industry has changed drastically over the past two decades, and not always for the better. Labels got too comfy with CD sales, then bam—Limewire happened. (Raise your hand if you risked your family’s computer and 27 viruses to download a single song. We see you.) Now, streaming pays artists pennies, while the cost of making music is still sky-high.
But technology also gave independent artists like us the chance to take back control. So that’s exactly what we’re doing.
Going All In
Instead of waiting for a label to “discover” us (which is about as reliable as waiting for a text back from your flaky friend), we’ve invested over $200K into recording and marketing. We’re serious about this. Like, “quit-your-successful-business-to-go-all-in” serious.
Joren ran a full-time business for nearly 20 years but recently scaled back so we could finally give music our full focus. I’m currently balancing real estate while we build this, because—as much as we’d love to survive on passion alone—turns out, landlords prefer actual rent money.
We know this won’t be easy, but we also know it’s worth it.
How You Can Be Part of This
Here’s where you come in. We can’t do this alone. Every share, every stream, every bit of support helps us keep creating music that actually matters. We want to bring uplifting, high-energy, feel-good music to the world, but it takes a village (or at least a really awesome group of people who believe in what we’re doing).
By supporting us, you’re not just backing two independent artists—you’re helping shift music culture for the better. And we promise to keep bringing you high-quality content that doesn’t make you cringe when your kid repeats the lyrics at full volume in Target.
So whether you’re here to listen, share, or just cheer us on from the sidelines—we see you, we appreciate you, and we’re so grateful you’re part of this journey.